Story
Ololoo is an Italian brand built around collections. Each one starts from a real problem, partners with an organisation working to solve it, and offers products with artwork inspired by that cause. Every sale donates €1 to the partner. We launch with four: Rewave (oceans, Ogyre), Reroot (forests, Treedom), Rewild (wildlife, Sheldrick Wildlife Trust) and Rewell (clean water, charity:water). This is just the start: we have 80 projects we’d like to launch over the years.